South Africa, Nov. 5 -- There is a familiar saying, 'you are what you eat'. What we consume affects how we think, how we feel and how we function. The same is true of media.

Faris Yakob, co-founder of Genius Steals and the thinking behind Intelligent Ink, has long argued that a media diet works exactly the same as a food diet. What people read, watch and listen to shapes the way they think, the way they feel and crucially, what they believe. But just like food, not all content nourishes.

Some media environments are rich in context, credibility and accountability. Others are the complete opposite.

Guidelines for healthy consumption

Much like the food pyramid designed to guide healthy eating, Yakob created a media pyramid that he uses t...