South Africa, Feb. 11 -- Held at the Red & Yellow School of Business, the networking event brought together more than 20 media owners, agency partners and industry stakeholders. AMF Chairperson, Koo Govender, opened the session by reaffirming the organisation's mandate to represent, unify, and advance the interests of media agencies across the country. Govender also highlighted the make-up of the AMF Board and its collective responsibility to champion industry standards, thought leadership, and transformation.

Karen Phelan, representing the AMF leadership team, presented an update on the various committees and key initiatives currently driven by the organisation. These include efforts to streamline industry best practices, maximise resea...