South Africa, April 23 -- Recent industry data pointed to steady growth in transaction values and volumes over the Easter period, with digital payments continuing to gain ground.

That momentum is echoed more strongly in PayJustNow's independent data, which suggests that where digital shopping environments and alternative payment options are embedded, spending behaviour shifts more noticeably.

Across the 1-13 April 2026 period, PayJustNow, which offers instore and online BNPL and retail credit payment options through their digital payments and shopping platform, recorded year-on-year Gross Merchandise Value (GMV) or transaction value growth of 71.5%, with order volumes up 72.9%.

For the full-month comparison GMV is tracking to grow at 8...