South Africa, Nov. 6 -- Presented by Primedia Broadcasting and endorsed by the Marketing Association of South Africa (MASA), every qualifier achieved an average of 70% or more on the judges' collective scorecards, a standard set by the strategy and commercial results behind the work rather than by creative or communications effectiveness alone.

The MAA sets the gold standard for strategic marketing in South Africa by asking the questions a CEO would ask of any marketing investment: what the business set out to achieve, whether the plan was built on real insight and SMART objectives, and whether the results can be proven to have moved the business.

Every entry is judged across the entire marketing value chain, from insight and strategy t...