South Africa, Sept. 29 -- For a first-time sponsor and a first-time win, this award means the world to us. It confirms our vision that modern marketing demands more than just traditional tactics; it requires the intelligent use of data and technology to solve real-world business problems. Our collaboration with BUCO was born from a desire to push boundaries, to move beyond a simple reliance on last-click metrics, and to prove that digital engagement could drive tangible, in-store footfall.

Graeme Stiles, CEO of Algorithm writes that "We're delighted to celebrate this award alongside BUCO and MobiClicks. That it's for AI makes it even more meaningful. AI may be a new horizon for many, but it's embedded in Algorithm's DNA and how we solve ...