South Africa, Sept. 23 -- Artificial intelligence has quickly become the dominant conversation in digital transformation. Agencies are incorporating AI into their services, technology platforms are embedding AI capabilities into their products, and businesses are exploring where automation can improve efficiency.

Yet amid the excitement surrounding AI, there is a risk that organisations lose sight of a simpler reality: technology may change, but business expectations rarely do.

According to Nick Durrant, managing director of Bluegrass Digital, clients still judge digital projects on the outcomes they deliver, not the tools used to build them.

"Clients still want world-class delivery, excellent quality, competitive pricing and projects ...