South Africa, Oct. 7 -- The agency combines advanced AI with deep human ingenuity to help companies decode complex markets, optimise spend, and put insights to work where they matter most.

"Research has too often been slow, expensive, and under-utilised," says Jessica Bristow, managing director and head of insights at neon octopus. "By automating the heavy lifting and using tools like synthetic data and predictive analytics, we're freeing marketers to focus on the decisions that will drive growth within the business."

neon octopus uses AI to strip away operational drag in research, enabling the team to concentrate on framing the right questions to deliver clear, actionable recommendations. A key differentiator is its pioneering use of s...