South Africa, Oct. 7 -- The initiative, facilitated through Alt Ed, the corporate training arm of AAA, gave 67 participants from across Ghana's advertising and media sector the opportunity to explore how new AI tools can be integrated into day-to-day practice.

A partnership with shared purpose

The course was co-ordinated by Anthea Whitehead, campus head at the AAA School of Advertising in Cape Town; Luca Gallarelli, AAA alumnus and TBWA's group CEO; and Graham Cruikshanks, director of Africa operations at TBWA. The partnership came together organically.

Whitehead, who has spent years working at the intersection of education and industry, had already been in discussions with AAG about running an AI-focused course.

She reconnected with ...