India, May 28 -- A few months ago, one of my team leads submitted a first draft of a client strategy document in under two hours. It was polished, well-structured, and covered all the expected ground.

It was also, on closer reading, almost entirely generic. The AI had done its job. The thinking had not.

That moment sits with me, because it captures something the industry is not yet being honest enough about.

Artificial intelligence has not simply made us more efficient. It has changed what efficiency means... and in doing so, it has created a new and underappreciated risk: that we begin to mistake fluency for insight.

Faster and at a lower cost The productivity numbers are real. Research from MIT and Harvard Business School consistent...