South Africa, July 25 -- "Did you use ChatGPT*?"

This has to be one of the toughest questions out there to answer at the moment, because you just don't know what people want to hear as an answer.

Opinions on AI are like (insert audience-appropriate body part here) - everyone's got one. They range from AI being the harbinger of humankind's destruction to it being a panacea for every ill facing modern society, and everything in between.

Since ChatGPT was launched, 'Googe It' has changed to 'Ask ChatGPT'. But it has also spawned 'AI's coming for your job' panic, and nowhere more than the creative industry. My industry... And the role its coming for soonest? Copywriting. My role.

When ChatGPT was picked up by the media in a self-destroyin...