South Africa, March 19 -- The awards attracted entries from East, West, Central and Southern Africa, highlighting the brands that are truly connecting with their customers and driving meaningful business results.

With 2025/6 being the first year of these Awards, the judging chair, Amanda Cromhout, CEO and founder of Truth Loyalty and the Africa Loyalty Awards had the following to say: "I am truly honoured to chair the judging process for this prestigious celebration of loyalty excellence across the African continent."

The prestigious African Loyalty Awards celebrate excellence in customer engagement and retention, recognising the most impactful and forward-thinking loyalty initiatives on the continent.

Award winners:

Other notable win...