South Africa, July 23 -- Cultural industries

This distinction matters because creativity has become one of the world's most valuable commodities. South Africa's cultural, creative and sports industries already contribute approximately 3.9% of national GDP. Yet, too often, our creatives are generating commercial success while receiving only a fraction of the long-term value for themselves.

This is not simply about recognition. South African agencies continue to perform on the world's biggest creative stages. African musicians shape global music charts. Designers influence international fashion. Nigerian film continues its remarkable expansion, while African coders and developers are redefining global gaming and technology.

The problem i...