South Africa, Aug. 5 -- What if Africa is not where the future is headed? What if it is where the future is already happening?

While much of the industry is still debating how AI will change search and what the next consumer trend might be, millions of people across the continent have quietly moved on.

They are discovering brands on social media. Researching products through creators and communities. Asking questions on WhatsApp. Making purchase decisions inside conversations.

The consumer journey has changed. The marketing playbook has not.

That is one of the key themes explored in the latest edition of the dentsu Africa Digital Digest, our monthly intelligence report tracking the shifts shaping consumer behaviour, commerce, and medi...