South Africa, June 2 -- The campaign was recognised in the new AI-related categories, receiving a Silver Award for AI-Driven Creative Excellence and a Bronze Award for Innovative Use of AI in Advertising, further cementing the role of artificial intelligence as a transformative force in modern marketing and customer engagement.

Doctor B - AI Influencer Experience

Developed in partnership with Agile Alternative Business Solutions for Bonitas Medical Fund, the Doctor B concept reimagined how consumers engage with healthcare information and medical aid products. Rather than relying on traditional static advertising and lead generation journeys, the campaign introduced an AI-powered assistant capable of delivering personalised, conversation...