South Africa, Sept. 25 -- Anchored in "Unforgettable Experiences. Go All In.", the partnership brings together two complementary roles: Red Bull creates experiences people want to be part of, while Absa Rewards provides customers with a route in.

"Rewards today need to reflect how people live and what they value. While cashback remains important, value is also about access, being able to experience the music, sport, culture, and moments you genuinely want to be part of. Customers increasingly seek experiences that align with their passions and interests. We are committed to meeting our customers where they are and delivering solutions that meet their needs," says Alicia Raynard, executive: Absa Rewards.

"Through our partnership with Red...