South Africa, April 22 -- Since opening its first store in Durban in 1970, Game, a subsidiary of Massmart Holdings, has grown alongside generations of South Africans.

From purchasing a first mobile phone to furnishing homes with essential appliances, the brand has maintained a consistent presence in everyday life - built on practical products, competitive pricing and an accessible shopping experience.

Over time, shifting consumer behaviour has prompted the retailer to refine its value proposition.

While traditionally known for general merchandise and electronics, the retailer has expanded its offering to include a stronger focus on food and everyday essentials. This evolution aligns with rising demand for affordable groceries, pantry s...