South Africa, Aug. 17 -- It rarely does.Transit.TV is a fundamentally different medium, and it rewards its own creative brief.

Every day, 12.9 million South African commuters move through taxi ranks, bus stations and train platforms: formalised, controlled environments where people wait, queue and travel. Many will spend over an hour there per day.

For a good portion of that hour, they'll be standing in front of a screen.

Hard to miss

This is the commute: dense, daily and hard to miss. It's where Transit.TV, a digital place-based network (DPBN), does its most important work, and where Transit Ads has built its business.

A digital place-based network is exactly what the name suggests: digital screens built around the commuter's journe...