South Africa, Oct. 14 -- We did not have a detailed picture of what the business would become. What we saw was an opportunity in professional sport. It was changing and we believed there was a need for a more emotive approach to how brands could connect with audiences through sponsorships.

We had no substantial clients when we started. In many ways, that was the risk. We were convinced we had something to offer, even if we did not yet know exactly what the journey would look like.

25 years later, Playmakers Sponsorship and Marketing has had the privilege of working with some of South Africa's most loved brands, such as KFC, adidas, Absa, Betway, MultiChoice and Coca-Cola, to name a few. The agency group employs over 70 staff members, an...