South Africa, Sept. 12 -- Maps is South Africa's consumer behaviour and media measurement study. This third quarterly release of 2025 also features population and weighting updates, critical to ensuring the highest levels of quality.

Maps is South Africa's consumer behaviour and media measurement study. These follow comprehensive audit procedures and quality control measures designed to maintain Maps position as the industry standard for consumer insights and media planning.

2 updates

Population framework updated

Maps has implemented a population update using Statistics South Africa's 2024 mid-year population estimates, ensuring the survey continues to accurately represent the complexities of South African society.

The updated framew...