South Africa, June 25 -- My journey into PR started with my passion for storytelling, communication, and understanding how brands connect with people. When I was studying I developed a strong foundation in media, content creation, and communication strategy.

After completing qualification, I entered the corporate environment through Multichoice where I was in the customer care department. Although my role was customer-focused, it strengthened my understanding of people, consumer behaviour, problem-solving, and the importance of clear communication. Later on I joined Magna Carta Reputation Management Consultancy, since then, I've had the opportunity to work across incredible brands including Spar South Africa, Heineken, Windhoek, Amstel, ...