South Africa, July 28 -- It is an attractive proposition, as judgement, context and counsel become more valuable in an AI-enabled environment.

It is also incomplete unless that promise extends to institutions whose communications have the greatest consequences for society.If this golden age is real, it should be judged by whether strategic communication improves the relationship between institutions and the people they serve.

The country's largest communicator

Government is the country's largest communicator. Its communication affects whether citizens understand policy, access services and trust the institutions acting in their name.

In South Africa, we have had a name for that ambition since 1997: Batho Pele, meaning People First. It...