South Africa, Sept. 29 -- Speaking at a recent TikTok360 event in South Africa, Itumeleng Morule, communications lead for TikTok South Africa, outlined how the platform is evolving beyond entertainment to support creators building careers and businesses, while giving brands new ways to connect with audiences.

A key part of that proposition is TikTok One, the platform's business solution designed to connect brands with creators and support collaboration around marketing campaigns.

For TikTok, the opportunity is increasingly about connecting the different parts of its ecosystem - from content discovery and community-building to creator partnerships and brand growth.

From entertainment to business opportunity

"At the heart of it, TikTok ...