South Africa, Oct. 16 -- In this exclusive interview series, we get to know the Young Voices better, uncover what they hope to take away from the experience, and hear how they believe young professionals can influence the future of the PR and communications industry.

My interest in public relations began with my passion for storytelling and my intense curiosity about how brands interact with consumers. How communication may affect behaviour, create change, and shape perception drew my attention. Public relations seemed like the ideal link of strategic thinking, creativity, and practical application to grow my passion for telling stories via brands and to gain a deeper grasp of it.

Even though my career is still in its early stages, I've...