South Africa, Sept. 17 -- For the bank - and later for legions of star-crossed lovers - the words perfectly summed up the start of that terrifying journey called marriage. Many marketers have used that sentiment to push their products - but especially in the financial sector, where security and long-term relationships, like marriage, are the cornerstone of the business.

Hollard gets you, babe

Here in South Africa, Hollard Insurance has jumped in, with its latest ad, to use that same motif for assurance to customers that it will be there for you, that it has "got you".

And to do that, they have employed another popular love song - from a little earlier than The Carpenters hit - to convey that message.

While most of Hollard's target mar...