South Africa, Sept. 25 -- Old cameras, new stories

Probably the most popular choice in that category would be Castle Lager, which has a heritage longer than the entire population of South Africa has been alive. It's as South African as the proverbial braavleis, rugby and sunny skies (someone please explain to the laaities what a Chevrolet was.)

Yet a sober (ha ha) and thoughtful musing on heritage, life and craft was put together by Castle and the Retroviral agency. the latter an organisation which always produced the unexpected.

In this case, the idea was to talk about sporting heritage in parallel to the beer's brewing heritage and highlight that both are an amalgam of talent and craft.

But the way Retroviral chose to highlight that...