South Africa, Oct. 1 -- "The rise of ChatGPT etc, has encouraged consumers to have a conversation and search for the things they want with much more detail and to share information about themselves with Large Language Models (LLMs)."

Rose was a keynote speaker at the Nedbank IMC Conference 2025 that took place on 18 September at the Mosaiek Teatro in Fairland, Randburg.

Her talk HyperLocal is Lekker - Search Fragmentation and the Rise of AI focused on how brands can get prepared to make sure that their data is surfacing in LLMs, particularly that we have from a digital perspective have been focusing on Google and social media.

Read more on this in an article by Chloe Posthumus here

The #NedbankIMC Marketing is Business conference took...