South Africa, July 29 -- As BET Software, we recognise that the phenomenon of performative leadership has reached critical mass in our industry. We witness companies rushing to associate themselves with social causes through carefully curated content strategies, while their core business practices remain unchanged. This approach reduces meaningful social issues to marketing opportunities, betraying the very communities we claim to support.

However, the technology sector possesses unique capabilities to drive authentic change. Unlike traditional industries constrained by physical limitations, we can scale solutions rapidly and reach previously marginalised communities directly. The question becomes: how do we harness this potential respon...