South Africa, Oct. 7 -- This ultimate celebration of creativity in Africa and the Middle East kicked off with judging on Monday and Tuesday, 5 and 6 October. See all the shortlisted campaigns here.

Activities and events will continue through the week, culminating in the Awards ceremonies on Thursday and Friday evenings.

Loeries Creative Week is a premier event celebrating creativity, innovation, and excellence in the advertising and marketing industry.

The event brings together industry leaders, creatives, and innovators to share knowledge, showcase talent, and inspire new ideas.

The complete schedule is available below, featuring a range of masterclasses, panels, and events across various venues in Cape Town.

Wednesday, 8 October

T...