South Africa, Sept. 18 -- It has become part of our shared cultural vocabulary. The same can be said for "Yebo Gogo", the Oros jingle and countless other pieces of advertising that have stayed with us long after the campaigns themselves disappeared.

Communications did something here it doesn't always get credit for: it helped shape cultural memory.

We tend to think of heritage as something inherited. Language, food, music, traditions, places and stories passed down through families.

However, some of the memories we share as South Africans were created by people trying to sell us something.

SA and humour

There is something distinctly South African about our relationship with humour, too. We have an instinct for spotting the absurd in ...