South Africa, Sept. 17 -- Food is a big part of how South Africans experience and share culture, from family recipes and regional specialities to dishes passed down through generations.

Sunlight's latest campaign is putting a different spin on that idea, inviting people to choose a dish from a culture other than their own, learn about its story and meaning, and try making it themselves.

The campaign aims to use food as a way to encourage curiosity and conversations between South Africans from different cultural backgrounds.

"South Africa has an extraordinary richness of cultures and food traditions, and food gives us such an accessible way to experience and appreciate them," says Caroline Blumrick, senior marketing manager for Sunlight...