South Africa, Aug. 4 -- This year, identifying insights, intention, and impact were some of the key trends in the case studies presented at the recent Creative Circle Full Circle event in Cape Town.

The event featured keynote speaker Ann Nurock and several of South Africa's top creatives who were jury members at Cannes 2025.

Some of the most memorable examples shared by the panel of SA jury members at this year's event show how the organisations are showing up for societal change, and dominating business results, through cultural influence, media headlines and in consumer hearts and minds.

They showed how brands leverage cultural, societal and economic influence for the greater benefit of brands and people.

Case studies

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