South Africa, July 28 -- The great barrier to entry

For decades, the advertising industry has operated under a strict, almost feudal hierarchy: only creatives go to Cannes. If you weren't holding the sharp end of a copywriter's pencil or an art director's mouse, the unwritten rule was clear. There was a creative credits system and, in that way, other disciplines weren't given the permission to go. As the years have passed, and agency budgets have shrunk because of client budgets inversely shrinking. creatives are now left to create and mingle within the borders of Mzansi and the Loeries. This year, a Classic Cannes Pass was €4,465, with a 20% VAT applied on top. That's anything north of R83, 411 for one pass.

Delusion

I flew to C...