South Africa, June 17 -- The Lions Laureate for Marketing is a new honour recognising individuals whose vision, influence, and contribution have left an enduring mark on the marketing profession and advanced the role of creative marketing as a driver of business growth.

Stengel will deliver the inaugural Lions Laureate Seminar in the Debussy Theatre on Thursday 25 June, ahead of receiving the award at the Cannes Lions Awards Show that evening.

Stengel posted on LinkedIn: "Twenty-three years ago, I walked into this festival as the relatively new global marketing officer of P&G, bringing my team to learn from the most creative minds in the world. I had no idea what that first trip would set in motion.

"To be recognised as the inaugural L...