South Africa, Oct. 23 -- Not all stores in a retail estate participate equally in a promotional event. Some consistently overperform, while others record little or no uplift despite being in the promotional plan.

Understanding which stores fell into which category, and why, is one of the most useful outputs of a properly conducted Black Friday analysis.

It delivers vital information on where field resources should be deployed during the next major promotional event and which stores need a closer relationship with the store manager to ensure compliance.

Moreover, it highlights which are simply lower-demand locations for that product category where a different promotional mechanic might be more effective.

This store-level view is also w...