South Africa, Feb. 10 -- AI can find patterns, surface signals, and crunch data at insane speeds. But it's still human imagination, empathy, and instinct that turn that noise into something magical.

3 Trends

Here are three key trends that I think will shape the conversations around creativity in 2026.

The year of unreasonable thinking

To rephrase a quote by Sam Shephard at Uncommon, if my recent sports predictions on SuperSportBet are anything to go by, I should not be trusted with predictions.

But trust me when I say that 2026 will be the death of mediocrity - especially in the creative sector.

See the full study here

The gut-punching truth is, we need to wake up. Take a broad step back and you'll find multiple articles highlighti...