South Africa, March 16 -- Gen Z, those born roughly between the late 1990s and early 2010s, are steadily becoming a dominant part of the workforce. Within the next decade, they will not only be employees but will also shape organisations as strategists, creatives, and future leaders. Understanding what this generation values is not just about HR, it is about business strategy.

Challenging the stereotypes

Too often, Gen Z is portrayed as overly sensitive, entitled, or unwilling to cope with pressure. From my experience, that couldn't be further from the truth.

What we want is not less accountability or lower standards. We want workplaces where respect, collaboration, and psychological safety are standard, because these environments allo...