South Africa, Sept. 8 -- The campaign marks the latest expression of Virgin Active's Social Wellness Club positioning, reflecting the brand's evolution from a traditional fitness club to a broader destination for movement, recovery, wellbeing and connection.

Social wellness club

Virgin Active is challenging the idea that a fitness club should be a place you visit simply to work out.

The global health and wellness brand is building a new kind of club: the Social Wellness Club - a space designed around the reality that what people need for their wellbeing changes from day to day. It means training, but it also means recovery. It means nutrition, expert support and community. It can mean a hard workout, a swim, a stretch, a moment to focu...