South Africa, Sept. 11 -- Authentic luxury

The narrative focuses on an unostentatious, authentic luxury that can become part of everyday life.

As Maserati celebrates the centenary of both its iconic Trident logo and its first-ever racing victory, the campaign expresses the Trident's identity as a symbol of extraordinary performance, Italian beauty, and effortless elegance that transforms every journey into an experience.

Agency partner Migrante has created an evocative film that features four characters interacting with high-value items - a watch, jewelry, a bottle of Tignanello, and a suit - which they hesitate to use, as if no occasion were ever important enough.

Maserati challenges that mindset: the new Grecale, GranTurismo and Gra...