South Africa, Oct. 29 -- They don't all look the same, and they certainly don't always get along, but it's those imperfect, everyday moments that bring people together.

Created by Ogilvy South Africa and brought to life by Darling Films, the campaign, Make Room for More. It's a Family Thing delivers all the ingredients of a proper local TV-style drama.

There's family tension, plenty of unspoken emotion and enough awkward silences to make you want to leave the room.

"And then?" If you know, you know.

It's a moment that captures the humour and heart of the film without giving away where the story lands. And it's best experienced for yourself.

The cast and soundtrack

Directed by Slim, the film makes good use of its cast. S'dumo Mtshali...