South Africa, Aug. 19 -- Paying homage

The new advertising campaign for the Hilux Legend 55 by Toyota and Studio One (a division of Publicis Groupe) not only shows off the new car, but also pays homage to the community that Hilux has built over decades in our country. And this new Legend 55 campaign is clearly about celebrating the legacy of the Hilux.

Rethabile Bopape, senior manager for Marketing and Advertising at Toyota South Africa Motors, said, "The Hilux is more than a vehicle, it's an integral part of South African life. The importance of the Legend 55 goes beyond its distinctive styling, it stands as a tribute to 55 years of Hilux heritage in our country - a celebration of quality, durability and resilience.

The campaign launc...