India, March 13 -- image credit- freepik

"Founders must clearly define why their startup exists and what value it intends to deliver to society, while also ensuring that the organisation operates with strong ethical standards," said Suresh Ramu, co-founder and Chief Business Officer of Rheoheme.

Speaking at MedTech Day 2026, organised by NSRCEL in partnership with DailyRounds and Marrow, on the topic "Building and Scaling Healthcare Ventures" Ramu explained that many founders begin with strong motivation to solve pressing problems but often overlook the practical aspects of building a sustainable business.

Drawing on his own experience in healthcare entrepreneurship, he introduced a framework he calls "PVC - Purpose, Values and Cash," ...