United Kingdom, May 14 -- WhatsApp has launched a new "incognito" mode for conversations with its AI chatbot, allowing users to have private exchanges that are not stored or accessible by the company.

The feature means chats with Meta's AI assistant will disappear once the conversation ends, with neither users nor Meta able to retrieve previous messages if the setting is enabled.

WhatsApp boss Will Cathcart said the update was designed to address concerns around privacy when discussing sensitive personal topics with artificial intelligence tools.

He said: "We've heard from a lot of people that they feel some discomfort about sharing [personal] information with the company, yet they want the answers."

Cathcart added that users increasi...