United Kingdom, March 20 -- OpenAI is reportedly developing a desktop "superapp".

The new platform will combine its ChatGPT app, Codex AI coding app, and its own AI-powered Atlas browser into one product.

As reported by the Wall Street Journal, Fidji Simo - the company's CEO of Applications - said in a memo that they want to simplify its various products.

He admitted that fragmentation "has been slowing us down and making it harder to hit the quality bar we want".

In 2025, OpenAI announced the Sora video app, and the acquisition of Jony Iv's AI hardware firm.

Now, the company's leaders are looking at areas to deprioritise.

It's reported that last week, Simo told staff they will need to avoid being "distracted by side quests".

In a ...