United Kingdom, July 10 -- Ofcom wants platforms like TikTok, Instagram and YouTube to take more action against scam adverts.

The regulator has unveiled draft measures proposing that big tech companies need to do more to help people avoid falling victim to online scams.

Ofcom online safety director Oliver Griffiths said: "For too long, victims have been exposed to scam ads on line with tech giants simply not doing enough to combat the fraudsters using their platforms.

"We expect firms to take robust action to stamp out scam ads and boot out the bad actors behind them to safeguard their users."

As reported by the BBC, Ofcom says over half of adults in the UK have seen potentially fraudulent ads online, and over a third see them often....