United Kingdom, July 27 -- New Jersey Governor Mikie Sherrill has signed a new law banning businesses from using shoppers' personal information to charge different prices for identical goods, making the state the third in the US to outlaw the practice.

The Fair Price Protection Act aims to tackle so-called surveillance pricing, where companies use data such as browsing habits, location information and purchasing history to adjust prices for individual consumers.

Supporters argue the practice could allow businesses to charge some shoppers more based on their personal profiles.

Sherrill said after signing the legislation: "New Jersey families are already feeling the pressure of higher costs. The last thing they need is companies secretly...