United Kingdom, June 5 -- Instagram Plus has officially launched with new features behind the subscription service.

Last week, Meta unveiled plans for paid plans for Instagram, Facebook and WhatsApp, and the first of those has now started to be rolled out globally.

In a blog post on Thursday (04.05.26), the company described the subscription as a way to give users "more of what you love about Instagram".

They continued: "Instagram Plus offers exclusive features to help you express yourself, connect deeper with friends, and customize your experience in new ways.

"The Instagram you know and love today isn't changing and will always be free; this new subscription is simply an optional upgrade for people who want more control, deeper insi...