United Kingdom, May 27 -- The Advertising Standards Authority has banned two Instagram gambling adverts featuring Harry Kane and Erling Haaland after ruling the promotions were "irresponsible" because the football stars had a "strong appeal" to under-18s.

The adverts, posted by betting comparison platform Oddschecker in November, appeared on Instagram and promoted betting markets linked to Kane and Haaland.

The ruling comes amid growing scrutiny of gambling advertising in football and online sport content, with campaigners and regulators increasingly concerned about the exposure of children to betting promotions through social media.

Kane remains England captain and Bayern Munich's star striker following another prolific season in Germ...