United Kingdom, Feb. 25 -- Gucci has been criticised for using AI to generate promotional images for its upcoming Milan Fashion Week show.

The images have been posted on social media by the luxury Italian fashion house - leading several users to question how using AI in place of human models and photographers is in keeping with the brand's claim that it celebrates "creativity and Italian craftsmanship".

In response to an AI-generated image of a glamorous older woman in a classic Gucci outfit, one user penned: "Bleak days when Gucci can't find a real human Milanese grandmother to wear an outfit from 1976."

The pictures have been labelled as "created with AI" but critics say they are a good example of "AI slop" - a term for the deluge of...