United Kingdom, April 7 -- Fewer adults in the UK are posting on social media.

A new survey conducted by regulator Ofcom revealed that just 49 per cent of respondents say they actively posted, commented on, or shared material on platforms such as X, Facebook and Instagram in 2025, down from a figure of 61 per cent the previous year.

Ofcom believes that this - and the discovery that people are choosing to post less permanent content - hints at a rise in "passive" social media use.

The regulator's findings form part of its wide-ranging Adults' Media Use and Attitudes survey exploring the population's shifting media habits.

Its latest survey was carried out between September 29 and November 28 last year and saw more than 7,500 adults in ...