United Kingdom, April 4 -- Sonder wanted to shun the "format of existing dating apps" in favour of MySpace nostalgia.

The new dating app - founded by London-based quartet Mehedi Hassan, Helen Sun, Lenard Pratt, and Hannah Kin - feels more like Pinterest or MySpace than a job application.

The team do use AI to suggest matches by analysing screenshots of profiles, but there are no plans for profile-generation tools.

Mehedi told TechCrunch: "I think at that point, it loses the human touch of it.

"So even though we're probably losing out on hundreds of users, and there's a lot of friction setting up the profile, we want to make sure it's an actual person putting their own effort in to make that profile, because I think that also acts as a...